Cloud-based telephony solutions bring a wealth of advantages to business communication, especially as more businesses are adopting a hybrid workforce model. Thanks to Cloud-based Telephony, it is now easier than ever to make and receive calls from anywhere in the world, without the need for expensive telephone hardware such as phones and private branch exchanges. Any computing device (smartphones, tablets and desktop computers) can run Cloud-based services, as long as you have an internet connection. 

How Does Cloud-based Telephony Work?

Cloud-based Telephony works through a VoIP (Voice over Internet Protocol) provider. When making a call, the analogue voice signals are converted into data packets for transmission over the internet. The data packets are then reconverted into analogue voice signals so that they can be heard by the call receiver.  

All information and data are stored in the cloud, which eliminates the need for expensive server costs to maintain software such as on-premises PBX. Cloud-based phone systems can be used with a variety of devices, including:

  • Dedicated VoIP phones
  • Smartphones
  • Computers 
  • Traditional phones with VoIP adapters

The Benefits of Cloud-based Telephony

A traditional PBX system is designed to provide phone services for a single location, whereas Cloud-based telephone systems provide multiple extensions that are accessible from anywhere in the world. Besides everything you can expect from a traditional phone system, Cloud-based Telephony offers specific benefits, including productivity, scalability and significant cost savings.

Cost Savings

With cloud-based services, you only pay for what you use, instead of paying for an entire package. Cloud-based telephone providers typically charge less than traditional phone service providers for similar usage. Local calls on your VoIP software are often free, and long-distance can be cheaper. There will also be a significant cost saving on expensive hardware and maintenance fees.  


Provisioning new lines are allocated online, which makes it a lot easier than adding a new line to a traditional PBX system. Adding new lines and extensions on a traditional landline system is complex to scale and requires expensive expansion modules and vendor-dependent equipment. With Cloud-based Telephony services, you will only need a SIP (Session Initiation Protocol) hardware phone or SIP software on the user workstation with a headset and a microphone, which can be easily added to your browser without paying for an on-site contractor.


With Cloud-based telephone services, you will see an increase in productivity as it is easier to track conversations and workflows between staff members. Unified Communications also makes it easier for employees to collaborate and share information across various platforms such as chat, video conferencing and screen sharing.  

How we can help you make the Switch! 

There are a few things to consider before switching to Cloud-based telephone services. First, you have to look at what tools do your customers and employees rely on? For example, would your customers like to speak to your support team via video conferencing and screen share? Can you boost efficiency in the workplace by giving your employees the proper tools to collaborate better on projects? Does your business operate remotely?

Considering a move to a Cloud-based service from a traditional Public Switched Telephone Network can seem daunting, but luckily we are here to assist you with tailored solutions specific to your organisation’s needs.

Simply request a callback, and one of our friendly advisors will be in contact with you for a free assessment and answer any questions you might have.